In Baltimore, a new social shopping platform, Xclusit, is transforming consumers’ engagement with Black-owned businesses. Vincent Johnson’s Journey Vincent Johnson, an Ellicott City-based entrepreneur and the CEO of Xclusit, crafted the platform to empower Black businesses. Johnson, a Vanderbilt University graduate with a master’s in divinity, initially focused on Black economics. His passion for entrepreneurship led him away from pursuing a PhD, instead dedicating himself to developing tech solutions that support Black-owned businesses. His journey in the tech world began with his first app, Coupify. Still, through direct engagement with