Chicago-based TikTok star Jools Lebron, known for her “very demure,” “very mindful,” and “very cutesy” lingo that has taken social media by storm, is now facing a trademark battle. Others have rushed to trademark variations of her viral catchphrases before she could, but the Puerto Rican creator recently reassured fans that the matter is being “handled.” A not-so demure Trademark Battle Lebron was a store cashier before her sudden rise to internet fame. Shortly after her phrases went viral, several individuals filed trademark applications for variations of “very demure.” Jefferson