In 2021, Jack Dorsey’s company, Block Inc (formerly known as Square), agreed to acquire Tidal for $306 million. This deal made Jay-Z a board member of Block Inc and left many wondering whether Dorsey had been finessed into buying the relatively small streaming service at a premium price. Block agreed in March 2021 to pay $396 million in stock and cash for an 87.5% stake in Tidal. After adjustments, it paid $237.3 million for an 86.2% stake, according to Reuters. Jay-Z joined Block’s board after the purchase and remains a
“My success as a Community Manager requires a certain level of autonomy, and that can be scary for brands,” says Mercedes in an interview with Forbes. Streaming service Tidal was founded by Jay-Z in 2014 who has managed to build an online audience and platform that profoundly resonates with its target audience. Melanie Mercedes has been one of the most significant forces behind developing TIDAL’s social strategy and building a solid worldwide online audience. Over the past two years, Mercedes has been actively growing the streaming services’ online presence. TIDAL has raised
