Over 100,000 people have pledged to boycott Target for 40 days in protest of the company’s rollback of DEI initiatives. The boycott, which began on Wednesday, March 4, was organized by Pastor Jamal Bryant. According to The Washington Post, the movement spans cities including Atlanta, Houston, Jacksonville, Florida, and Alexandria, Virginia. The “Target Fast” occurs simultaneously as Lent, when some Christians commit to fasting and will be the latest boycott against one of the biggest retail companies in the US. Why are people boycotting Target? In January, Target announced that
Viriginia-based entrepreneur DeShuna Spencer launched a website to track corporate responsibility for DEI initiatives. DEI Watch aims to help consumers decide which brands to support (or not). A former journalist, Spencer, created the site to promote transparency and empower buying decisions. Though she is not promoting boycotts, she says, “But if you want to, we wanted to create a platform that’s as accurate as possible,” Spencer told Axios. Spencer is also the founder of kweliTV (sometimes referred to as Black Netflix), a streaming service with over 800 international films, documentaries, and kids’
Target’s shareholders are suing the company as they believe Target hid the risks of its DEI initiatives, as stated by USA Today. Why are shareholders suing Target? In a proposed class action, Target’s shareholders claim that they felt that the company was unaware of the consequences that would surface due to DEI efforts. Additionally, the shareholders claim they were swindled into paying higher fees for its stocks and unknowingly supported its “misuse of investor funds to serve political and social goals.” In addition, before Target announced it was rolling back
Target joins the growing list of companies rolling back its diversity, equality, and inclusion (DEI) initiatives. As a retailer known for featuring Black-owned brands like The Lip Bar, Black Girl Sunscreen, Tabitha Brown, Donna’s Recipe, there are concerns over how potential boycotts may impact Black founders. Target ends DEI goals In a memo shared with employees, the company said it will end its three-year DEI goals, concluding its Racial Equity Action and Change (REACH) initiatives in 2025 and end a program focused on carrying more products from Black- or minority-owned
Many companies are rethinking their Diversity, equity, and inclusion (DEI) efforts amid a shifting political landscape and mounting anti-DEI pressure. President Donald Trump’s recent decision to revoke a decades-old executive order that prohibited workplace discrimination by federal contractors is just the latest in his string of attacks on DEI in the first few days of his presidency. While Trump’s initial focus has been DEI in the government, the subsequent impact on the private sector is yet to be determined. Several leading companies have rolled back DEI programs in response to
Target has introduced ÜNOS by Sz, a new line of sneakers that expands to fit growing feet. The expandable sneakers are the brainchild of Dr. D’Wayne Edwards, a footwear designer and president of Pensole Lewis College, a design-focused HBCU in Detroit. Edwards has over 30 years of experience designing for top brands like Nike, L.A. Gear, and icons like Tupac and Michael Jordan, Notorious B.I.G., Snoop Dogg, and Nas. A Unique Approach to Affordable Footwear ÜNOS by Sz, which stands for “U Need One Size,” offers more than 15 styles
Beautiful Curly Me, an Atlanta-based toy, media and STEM company founded by 12-year-old Zoe Oli, is expanding with the launch of a new line of plush dolls in Target stores nationwide. This expansion makes Zoe the youngest CEO to introduce a toy brand at Target. The new line, called The Curly and Confident Crew, features unique dolls with natural curly hair that can be styled. Promoting STEM and Empowerment In addition to their design, the Curly and Confident Crew dolls comes with a message that encourages girls to explore their
Target has pulled a Black History Month magnetic learning activity book that misidentified civil rights leaders from its shelves. A Black history teacher pointed out the errors in a now-viral TikTok. Las Vegas teacher Tierra Espy went to TikTok to announce she bought the Civil Rights Magnetic Learning Activity Kit for her children during Black History Month. The magnetic activity book featured 26 magnets and informational cards featuring illustrations of Black leaders and slogans from the civil rights movement. However, Espy pointed out on TikTok that the book mixes up
