AMP, a streaming group comprising influencers, has secured a deal with Target, but some consumers are unhappy with the move. The group that creates collaborative videos on YouTube and Twitch consists of Duke Dennis, Kai Cenat, Fanum, Agent 00, ChrisNxtDoor, and ImDavisss. They have now launched a personal care brand called Tone, which will be sold exclusively at Target. “We really saw a gap in the shelves for a new brand to break through — and for a brand that is fresh and represents who we and our community are. Products that don’t just look good
On May 25th, hundreds of people knelt in prayer outside of local Target stores to commemorate the fifth anniversary of George Floyd’s murder. The prayer lasted for 9 minutes and 29 seconds—the exact time Minneapolis police officer Derek Chauvin knelt on Floyd’s neck, according to Afro.com. Faith leaders across the country led the prayer, including Pastor Jamal Bryant, who had led the 40-day boycott against the retailer, which has now evolved into a complete cancellation. “Effective immediately. Target is canceled,” he said. The company doesn’t “value who it is that
Melissa Butler, founder and CEO of The Lip Bar, shared that sales have declined by 30% since the boycott of Target began earlier this year. The boycott is in response to Target’s decision to roll back its DEI efforts, which include a commitment to increasing Black representation by 20% and a program to feature more products by Black- and minority-owned businesses. Butler is now calling on consumers to support Black-owned businesses through other channels, including buying from them directly. The Lip Bar’s sales declining In a video posted on social media,
It’s been a tough few months for Target after it rolled back its DEI efforts. In a bid to boost company morale, CEO Brian Cornell wrote a memo to employees, but it may have caused more confusion. Cornell admitted that it has been “a tough few months” between the retail economy and “headlines, social media, and conversations that may have left you wondering,” as The Minnesota Star Tribune stated. However, he said Target’s culture and commitment to staff remain the same. Target ending its DEI efforts In January, the retailer announced
New figures reveal that Black shoppers had a significant impact on the February 28 ‘Economic Blackout,’ particularly at major retailers like Amazon, Walmart, and Target, Retail Brew reports. The boycott, led by grassroots organization The People’s Union USA, urged consumers to freeze spending for 24 hours in response to rising prices, corporate policies, and economic challenges facing consumers. $220 million decline for Black shoppers The boycott fell on a Friday, and sales decreased by 5.4% and trips fell by 4.1% compared to the average Friday, as stated by Numerator. Household
The consumer boycott against Target will not come to a halt, according to Pastor Jamal Bryant. In March, the retailer announced that it would end its DEI programs, including its Racial Equity Action and Change (REACH) initiative and a program focused on carrying more products from Black—or minority-owned businesses. Subsequently, Bryant called for a 40-day boycott against the retailer, which began on Wednesday, March 4. The movement spanned cities including Atlanta, Houston, Jacksonville, Florida, and Alexandria, Virginia. The “Target Fast” coincided with Lent, when some Christians observe fasting. Target’s foot
Target’s foot traffic has fallen for the ninth consecutive week amidst its 40-day boycott, as stated by Retail Brew. The company’s traffic started to plummet in the first whole week after it shared that it was rolling back its DEI efforts. In March, the retailer announced that it would end its DEI programs, including its Racial Equity Action and Change (REACH) initiative and a program focused on carrying more products from Black—or minority-owned businesses. Target’s chief community impact and equity officer, Kiera Fernandez, sent a memo to staff stating, “Many
Over 100,000 people have pledged to boycott Target for 40 days in protest of the company’s rollback of DEI initiatives. The boycott, which began on Wednesday, March 4, was organized by Pastor Jamal Bryant. According to The Washington Post, the movement spans cities including Atlanta, Houston, Jacksonville, Florida, and Alexandria, Virginia. The “Target Fast” occurs simultaneously as Lent, when some Christians commit to fasting and will be the latest boycott against one of the biggest retail companies in the US. Why are people boycotting Target? In January, Target announced that
Viriginia-based entrepreneur DeShuna Spencer launched a website to track corporate responsibility for DEI initiatives. DEI Watch aims to help consumers decide which brands to support (or not). A former journalist, Spencer, created the site to promote transparency and empower buying decisions. Though she is not promoting boycotts, she says, “But if you want to, we wanted to create a platform that’s as accurate as possible,” Spencer told Axios. Spencer is also the founder of kweliTV (sometimes referred to as Black Netflix), a streaming service with over 800 international films, documentaries, and kids’
Target’s shareholders are suing the company as they believe Target hid the risks of its DEI initiatives, as stated by USA Today. Why are shareholders suing Target? In a proposed class action, Target’s shareholders claim that they felt that the company was unaware of the consequences that would surface due to DEI efforts. Additionally, the shareholders claim they were swindled into paying higher fees for its stocks and unknowingly supported its “misuse of investor funds to serve political and social goals.” In addition, before Target announced it was rolling back
