AMP, a streaming group comprising influencers, has secured a deal with Target, but some consumers are unhappy with the move. The group that creates collaborative videos on YouTube and Twitch consists of Duke Dennis, Kai Cenat, Fanum, Agent 00, ChrisNxtDoor, and ImDavisss. They have now launched a personal care brand called Tone, which will be sold exclusively at Target. “We really saw a gap in the shelves for a new brand to break through — and for a brand that is fresh and represents who we and our community are. Products that don’t just look good
The Congressional Black Caucus (CBC) joins the list of Black leaders pushing for corporate accountability. Chairwoman Yvette D. Clarke and members of the Congressional Black Caucus’s Diversity, Equity, and Inclusion Task Force met with Target CEO Brian Cornell to discuss the company’s rollback of its DEI efforts, according to a press release. In January, the retailer announced that it would end its three-year DEI goals, conclude its Racial Equity Action and Change (REACH) initiatives by 2025, and discontinue a program focused on carrying more products from Black— or minority-owned businesses. Congressional
Melissa Butler, founder and CEO of The Lip Bar, shared that sales have declined by 30% since the boycott of Target began earlier this year. The boycott is in response to Target’s decision to roll back its DEI efforts, which include a commitment to increasing Black representation by 20% and a program to feature more products by Black- and minority-owned businesses. Butler is now calling on consumers to support Black-owned businesses through other channels, including buying from them directly. The Lip Bar’s sales declining In a video posted on social media,
Target’s foot traffic has fallen for the ninth consecutive week amidst its 40-day boycott, as stated by Retail Brew. The company’s traffic started to plummet in the first whole week after it shared that it was rolling back its DEI efforts. In March, the retailer announced that it would end its DEI programs, including its Racial Equity Action and Change (REACH) initiative and a program focused on carrying more products from Black—or minority-owned businesses. Target’s chief community impact and equity officer, Kiera Fernandez, sent a memo to staff stating, “Many
