Sustainable fashion has become more popular in the past few years, with more consumers acknowledging the damage fast fashion does to the planet. In a worldwide survey by Statista, over one-quarter of consumers said they had made a significant change toward buying more sustainable products. Additionally, fashion lovers are realising the benefits of investing in pieces, so more individuals have started renting their clothes. In 2025, the US clothing and apparel rental market was expected to be worth $1.5 billion, according to IBIS World. It makes sense; why spend hundreds of dollars on
SOJO, a Deliveroo-style clothing repair and alterations collection and delivery app, has announced a new partnership with a major UK retailer The Black woman-owned platform will power Marks and Spencer’s (M&S) new clothing repairs and alterations service. Making clothing repairs mainstream Founder Josephine Philips was driven by a belief in a slower and more considered approach to society’s relationship with fashion, leading her to start SOJO in 2021. The collaboration with M&S aims to make clothing repairs more accessible and mainstream, aligning with both companies’ commitments to sustainability. The partnership
