Following Rihanna’s iconic Super Bowl LVII halftime performance, anotherblock‘s non-fungible token (NFT) collection of the track sold out in minutes. Now, the Stockholm-based web3 music startup has secured €4 million ($4.3 million) in funding to continue its work of redefining music ownership. Achieving triple platinum status upon its release, BBHMM gained new virality after Rihanna performed the track at the Super Bowl LVII halftime show. Jamil “Deputy” Pierre, a co-producer on Rihanna’s BBHMM, linked up with anotherblock to sell 0.99% of his streaming royalty rights to the song as 300 NFTs