The Trademark Trial and Appeal Board (TTAB) has rejected Serena Ventures’ trademark appeal, according to Law360. The trademark application, which was filed in November 2020, was denied because the TTAB panel believed it could be mistaken for “Serena,” another trademark that also invests in real estate and other areas. “Serena” is owned by Florida-based VC Management Florida LLC. Serena Ventures Trademark application The TTAB panel said it denied Williams’ argument that her registered trademark applied solely to real estate. The decision said that “only some of registrant’s services are restricted to
Serena Williams wants to invest in the next trillion-dollar company with the help of her newly rebranded investment firm, Starfire Ventures. The new investment firm will focus on helping high-potential founders with access to venture funding. “We’ve just rebranded ourselves. . . . I felt like Serena Ventures is great, but I wanted it to be bigger than me. There are so many amazing people on the team, and there’s so much that we do,” Williams said in an interview with Fast Company. About Starfire Ventures Currently, Starfire has invested in 16 companies
