Serena Williams wants to invest in the next trillion-dollar company with the help of her newly rebranded investment firm, Starfire Ventures. The new investment firm will focus on helping high-potential founders with access to venture funding. “We’ve just rebranded ourselves. . . . I felt like Serena Ventures is great, but I wanted it to be bigger than me. There are so many amazing people on the team, and there’s so much that we do,” Williams said in an interview with Fast Company. About Starfire Ventures Currently, Starfire has invested in 16 companies