Renowned producer Timbaland has launched his own AI entertainment company, Stage Zero, with its first artist, TaTa. The company was co-founded with his creative partner, Zayd Portillo, and film producer Rocky Mudaliar, according to Rolling Stone. Timbaland will handle most of the production for this new artificial intelligence venture, calling the new genre “A-Pop.” “I’m not just producing tracks anymore,” Timbaland said in a statement. “I’m producing systems, stories, and stars from scratch. [TaTa] is not an avatar. She is not a character. TaTa is a living, learning, autonomous music