FanUp, a hub for Gen Z and female sports fans, has announced an exclusive strategic financing round with Tru Skye Ventures and 9.58 Ventures. Tru Skye Ventures, the $100 million sports tech fund co-founded by NBA Champion Metta World Peace and former Boost Mobile CEO Stephen Stokols, teamed up with 9.58 Ventures, a high-grade set of investors and trendsetters promoting groundbreaking technological innovation across society. Traditional sports betting currently only serves less than 9% of American fans. FanUp engages a more expansive and expanding audience through a creative, free-to-play model that provides users