The Southwestern Athletic Conference (SWAC) has announced a new partnership with Google. It aims to highlight Google’s Science, Technology, Engineering, Arts, and Mathematics (STEAM) platform systems for young college talent. SWAC is considered one of the premier Historically Black Universities and Colleges (HBCU) conferences in the country, and currency ranks among the elite in the nation in terms of HBCU alums playing with professional sports teams. The Initative Through the initiative, SWAC and Google are focused on providing an innovative approach to engage students in tech during their college tenure,