Best known for his “Crank That” song, DeAndre Cortez Way, professionally known as Soulja Boy, was able to use tech-savvy ways to launch his career as a pioneer in the digital hip hop era. His journey into the music industry is different from most artists. The Chicago-born artist initially self-published the catchy song to the internet in 2007 and uploaded the corresponding “Soulja Boy dance” on YouTube, generating hundreds of thousands of views. Now the videos sit at a comfortable 504M views – not bad for someone who was just