Black Girl Sunscreen (BGS) has achieved remarkable success, earning $1.1 million in just three months on Amazon, according to AfroTech. A Vision Rooted in Necessity In 2016, Shontay Lundy created BGS, a 30 SPF lotion formulated for women of color. Recognizing this gap, she invested $33,000 of her own money to create a product that wouldn’t leave the notorious white residue on darker skin tones. Made with melanated skin in mind, BGS dries completely clear and protects melanin without the white-cast that normal skin care tends to leave, according to