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Seraphinne Vallora

Vogue is receiving backlash for the use of an AI-generated model in its August issue. The double-page Guess advertisement, created by AI marketing agency Seraphinne Vallora, features a blonde model wearing two different outfits. Seraphinne Vallora specializes in “editorial-level AI-driven marketing campaigns and cinematic videos.” The agency has previously worked on editorial shoots featured in Harper’s Bazaar and Elle. Seraphinne Vallora told the BBC that it created 10 draft models for Guess cofounder Paul Marciano, who ultimately selected one brunette and one blonde. When asked about the choice of race for the model,