Google is rolling out Black History Month programming across Search, Play, TV, YouTube, Chrome, Meet, Maps, and Arts & Culture in the US throughout February. The campaign is anchored by a hip-hop–themed Google Doodle featuring a custom beat by Detroit rapper, singer, and producer Illa J. A Google Doodle sets the tone for Black History Month Google launched the campaign with a Doodle music video focused on the mechanics of hip-hop beat-making, using one of its most visible entry points to set the tone and route users into related experiences.
Google’s Year in Search 2025 data confirms a long-standing reality in the digital economy. Black American culture serves as the primary engine for what the U.S. clicks, buys, and watches. This annual roundup highlights the questions that shaped the cultural zeitgeist, and 2025’s results are characterized by Black-led moments across every major category. Culture The rise of the Philadelphia-rooted “67” phrase—popularized by rapper Skrilla’s track “Doot Doot (6 7)”—highlights how regional Black slang quickly becomes the default language of the internet. Dictionary.com even named “67” its Word of the Year
