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Ruka Hair

Black-owned beauty brand Ruka Hair has announced its partnership with Sephora in the US. The UK-based brand will launch nationwide at Sephora online on August 4, accompanied by a physical launch in 10 stores across New York, Los Angeles and Atlanta from August 14, according to Business of Fashion. Ruka Hair will be the first hair extension brand to launch in Sephora in 20 years. Ruka launching in Sephora Synths 2, Ruka’s patent-pending collagen-based fibre extensions, along with a selection of products including stylers and hair perfumes, will be available