ESSENCE Ventures has announced its investment in Offscript Worldwide, the parent brand of REVOLT. ESSENCE Ventures will now have a minority stake in Revolt New Media Holdings LLC and will give Sundial founder and Chairman Richelieu Dennis a seat on the board. This deal brings together two of the largest Black-owned media portfolios in the US. Both companies have portfolios that include music, women’s lifestyle, beauty, creators, sports and gaming and live experiences. “This investment is about continuing the momentum both organizations have built and creating the scale to compete
Recently, REVOLT, a prominent Black-owned multimedia company, announced the launch of Black Shift. Developed by its creative agency, Six Zeros, Black Shift is an AI-powered research platform designed to help brands better understand and engage with Gen Z, particularly within the Black community. This initiative dives into the aspirations, values, and behaviors shaping one of the most culturally influential generations. A Data-Driven Approach to Understanding Gen Z Black Shift combines over 500 hours of interviews with insights from 700 Gen Z participants across the US. Using personalized AI tools, the
