The consumer boycott against Target will not come to a halt, according to Pastor Jamal Bryant. In March, the retailer announced that it would end its DEI programs, including its Racial Equity Action and Change (REACH) initiative and a program focused on carrying more products from Black—or minority-owned businesses. Subsequently, Bryant called for a 40-day boycott against the retailer, which began on Wednesday, March 4. The movement spanned cities including Atlanta, Houston, Jacksonville, Florida, and Alexandria, Virginia. The “Target Fast” coincided with Lent, when some Christians observe fasting. Target’s foot
PepsiCo representatives met with civil rights leaders from the National Action Network (NAN) following Reverend Al Sharpton’s threat to lead a boycott over the company’s decision to roll back parts of its DEI efforts. On April 4, 2025, Sharpton sent a letter to Pepsi specifying the details of a planned boycott. Sharpton then issued a statement on Tuesday, April 15, stating that he and several members of NAN had a “constructive conversation” with PepsiCo Chairman Ramon Laguarta and PepsiCo North America CEO Steven Williams. PepsiCo changing its commitment to DEI
