Streamer Kai Cenat has set a new record on Twitch, hitting nearly 727,700 subscribers during his month-long “Mafiathon 2” event in November. The marathon livestream also generated over $3 million in revenue, making it one of the most successful streaming events ever on the platform. A Record-Breaking Subathon Cenat, 22, streamed nonstop for 30 days, with each new subscription extending the duration of the broadcast. The event not only shattered Twitch’s previous subscriber record of 326,250, held by virtual streamer Ironmouse, but also drew 50 million unique viewers throughout the
SpringHill, the media company co-founded by NBA star LeBron James, reported a $28 million loss for 2023 on $104 million in revenue, according to a Bloomberg report. The company, which reported a $17 million loss in 2022 and has yet to turn a profit, continued to face challenges in 2024, along with the rest of the industry. However, it recently announced a new merger, and with it, hopes of profitability. Challenges in a Changing Market SpringHill’s struggles mirror those of other production companies founded during the streaming boom. As platforms
