FTX seeks to reverse payments made to Shaquille O’Neal, Naomi Osaka, Stephen Curry, and other celebrity athletes who promoted the crypto exchange before it filed for bankruptcy. FTX’s collapse Sam Bankman-Fried started FTX in 2019 as a digital currency exchange platform that lets people buy and trade cryptocurrency. Customers began opening accounts on FTX to trade and buy cryptocurrency, and top venture capital investors began pouring into it. According to Tech Target, by January 2022, the company was worth $32 billion. However, that ended in November 2022 when an accounting