pgLang, the creative company founded by Kendrick Lamar and Dave Free, is launching a new initiative called Project 3, aimed at expanding its creative offerings for businesses. At the heart of this venture is Project 3 Agency, a full-service agency providing creative direction, content creation, production services, brand design, and strategic consulting. According to Fast Company, the move follows pgLang’s acquisition of Frosty, an international creative studio and longtime collaborator. The acquisition was instrumental in building the agency. “For us, it was like, how do we build foundational structures for