Meta is reintroducing facial recognition technology across Facebook and Instagram to fight against scammers who use celebrity images in fraudulent ads.  This move comes after the company abandoned facial recognition in 2021 amid to privacy, accuracy, and racial bias concerns.  A Return to Controversial Technology In its latest effort to combat fraudulent ads, Meta’s facial recognition system will compare flagged images with the profile pictures of celebrities on Facebook and Instagram.  If a match is found, the ad will be automatically removed.  Meta’s initial rollout focuses on 50,000 high-profile public