Kendrick Lamar’s startup pgLang is number 15 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2025. The multidisciplinary creative communications company was founded by Lamar and  filmmaker and record producer Dave Free in 2020. The company establishes itself as a hybrid model in the creative spaces, operating across different industries and platforms such as music, film and live events. This year, they creatively directed and co-produced the Super Bowl halftime show where Lamar performed his number 1 hit “Not Like Us.” pglang’s influence The creative agency has
Kendrick Lamar and Dave Free’s pgLang – a multidisciplinary creative services company specializing in music and visual media production – is moving into the tech space. pgLang, short for program language, was founded by Kamar and Free in March 2020, who has partnered with tech company Light to launch the limited-release Light Phone II. The Light Phone II The Light Phone II is an unlocked, 4G LTE mobile phone with a few essential tools aimed to be a less-distracting alternative to the modern cell phone. It is billed to be
