The consumer boycott against Target will not come to a halt, according to Pastor Jamal Bryant. In March, the retailer announced that it would end its DEI programs, including its Racial Equity Action and Change (REACH) initiative and a program focused on carrying more products from Black—or minority-owned businesses. Subsequently, Bryant called for a 40-day boycott against the retailer, which began on Wednesday, March 4. The movement spanned cities including Atlanta, Houston, Jacksonville, Florida, and Alexandria, Virginia. The “Target Fast” coincided with Lent, when some Christians observe fasting. Target’s foot
PepsiCo representatives met with civil rights leaders from the National Action Network (NAN) following Reverend Al Sharpton’s threat to lead a boycott over the company’s decision to roll back parts of its DEI efforts. On April 4, 2025, Sharpton sent a letter to Pepsi specifying the details of a planned boycott. Sharpton then issued a statement on Tuesday, April 15, stating that he and several members of NAN had a “constructive conversation” with PepsiCo Chairman Ramon Laguarta and PepsiCo North America CEO Steven Williams. PepsiCo changing its commitment to DEI
Rapper and entrepreneur 2 Chainz has joined PepsiCo to launch “Taste of Tomorrow,” a new initiative aimed at addressing the underrepresentation of Black professionals in Science, Technology, Engineering and Math (STEM) careers. Boosting Black representation in STEM Despite STEM fields experiencing rapid growth, Black professionals currently make up just 9% of the workforce. The “Taste of Tomorrow” initiative aims to break down the systemic barriers Black students face in pursuing STEM careers, such as limited access to advanced coursework and public programming. Rapper and entrepreneur 2 Chainz, a HBCU alum,