On May 25th, hundreds of people knelt in prayer outside of local Target stores to commemorate the fifth anniversary of George Floyd’s murder. The prayer lasted for 9 minutes and 29 seconds—the exact time Minneapolis police officer Derek Chauvin knelt on Floyd’s neck, according to Afro.com. Faith leaders across the country led the prayer, including Pastor Jamal Bryant, who had led the 40-day boycott against the retailer, which has now evolved into a complete cancellation. “Effective immediately. Target is canceled,” he said. The company doesn’t “value who it is that
The consumer boycott against Target will not come to a halt, according to Pastor Jamal Bryant. In March, the retailer announced that it would end its DEI programs, including its Racial Equity Action and Change (REACH) initiative and a program focused on carrying more products from Black—or minority-owned businesses. Subsequently, Bryant called for a 40-day boycott against the retailer, which began on Wednesday, March 4. The movement spanned cities including Atlanta, Houston, Jacksonville, Florida, and Alexandria, Virginia. The “Target Fast” coincided with Lent, when some Christians observe fasting. Target’s foot
Over 100,000 people have pledged to boycott Target for 40 days in protest of the company’s rollback of DEI initiatives. The boycott, which began on Wednesday, March 4, was organized by Pastor Jamal Bryant. According to The Washington Post, the movement spans cities including Atlanta, Houston, Jacksonville, Florida, and Alexandria, Virginia. The “Target Fast” occurs simultaneously as Lent, when some Christians commit to fasting and will be the latest boycott against one of the biggest retail companies in the US. Why are people boycotting Target? In January, Target announced that
