Target’s new CEO, Michael Fiddelke, told employees in Minneapolis on Feb. 4, 2026, that he plans to rebuild customer and employee trust after the retailer’s pullback from DEI triggered backlash. Reporting from Bloomberg News shows Fiddelke used his first town hall to concede that Target “lost” trust and that leadership failed to communicate clearly in the moment. CNN reports that the credibility gap was tied to the dismantling of DEI commitments, including a program that helped Black-owned businesses secure shelf placement, plus the removal of minority hiring goals and the
Target announced it will cut 1,800 corporate jobs after trying to grow following four years of roughly stagnant sales and boycotts amid DEI backlash. In a memo sent to staff, Target’s incoming CEO, Michael Fiddelke, said the eliminated roles include about 1,000 employee layoffs and about 800 positions that will no longer be filled. “This spring, we launched our enterprise acceleration efforts with a clear ambition: to move faster and simplify how we work to drive Target’s next chapter of growth,” Fiddekele said in a company memo, shared by CNBC. “The
