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media joint venture

iHeartMedia extended a multi-year deal with Charlamagne Tha God, keeping “The Breakfast Club” and The Black Effect Podcast Network tied to iHeart’s audio distribution and ad stack. Black PR Wire reported the agreement as an extension of an existing relationship that spans broadcast radio, a nationally syndicated morning show with more than 7 million monthly listeners, and a podcast joint venture. The structural importance lies in the control of monetization rails. iHeart keeps a high-volume Black audience and premium talent inside its integrated ad-tech and syndication system, while Charlamagne retains