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McLaren

The Hidden Genius Project, a nonprofit for Black male youth in tech, is coming to the Formula 1 racetrack thanks to the Sponsor X initiative. McLaren Racing partner Smartsheet launched the Sponsor X initiative at the Australian Grand Prix earlier this year. Now, for this weekend’s US Grand Prix, McLaren Racing partner Smartsheet is replacing its logo on the McLaren race cars and all marketing activities with The Hidden Genius Project’s logo. Smartsheet will also work with the nonprofit to bring tech education to local youth ahead of the racing event. What