Posts in Tag

McDonald's

Black media mogul, Byron Allen, has hit McDonald’s with a massive lawsuit after claiming the corporation deliberately excludes Black-owned media from its advertising campaigns.  Allen, the owner of Allen Media Group, claims McDonald’s refused to advertise on his networks due to internalized discrimination against Black-owned media and racial stereotyping that only sees them take from Black consumers and never give back.  McDonald’s is the world’s leading food service retailer, generating over $100 billion in annual revenue. African Americans represent approximately 40% of McDonald’s U.S. sales but dedicate a small proportion to