The UK wants more African companies to choose London when raising money on the stock market, a British trade official told Semafor. Tracey Austin, a senior director at the Department for Business and Trade (DBT), said attracting more African IPOs has become a top priority. “The UK is trying to be more inventive to sell London as a financial services center from where companies can attract global capital, not just a place to do business in and leave,” Austin said. African Companies Are Already Raising Billions in London Between 2010