Rachael Twumasi-Corson, the founder of Afrocenchix, is stepping into a new role as the Managing Director of LIHA BeautyLIHA Beauty.  This move comes after her successful tenure at Afrocenchix, where she played an instrumental role in securing $1.2 million in seed funding for the natural haircare e-commerce business. A Vision For African Beauty Twumasi-Corson’s decision to join LIHA Beauty wasn’t part of her initial plan after exiting Afrocenchix.  However, the opportunity to collaborate with LIHA’s founders, Abi Oyepitan and Liha Okunniwa—two women she holds in high esteem—was too good to pass up.