Toro Taxes and Trez, two Latine-owned companies, have formed a strategic partnership to better deliver their services to Latine entrepreneurs across the U.S. The Partnership The Latine market represents nearly 19% of the country’s population and continues to be the fastest-growing demographic in the US. Toro Taxes, the largest Hispanic tax preparation and business services franchise in the U.S., operates over 200 locations nationwide. Trez, a specialized payroll and benefits platform designed for the Latine community, will serve as the primary platform for onboarding the Toro Taxes’ clients onto the
Hispanic and Latine employees feel pressured to conform to mainstream office norms at the expense of their authentic selves and cultural heritage, a new study by Coqual has revealed. Hispanic and Latine professionals represent a rapidly growing demographic in the U.S. workforce, yet they continue to navigate several stereotypes, colorism, and cultural invisibility. The Coqual study used a mixed-method approach, including surveys, focus groups, and expert interviews, involving more than 2,300 full-time professionals across the United States. The pressure to assimilate Key findings indicate that 68% of Hispanic and Latine professionals with sponsors
Mundo Hispanic Digital, one of the oldest Certified Minority Latino media platforms in the US, has announced the launch of the MundoNow Project. The new Latino network aims to help advertising push beyond stereotypes to reach bilingual and second and third-generation Latino Americans. Breaking Latino Stereotypes Mundo Hispanic Digital is the parent company of the bilingual news and entertainment site MundoNow. President and CEO of MundoNow, Rene Alegria, has been working on breaking Latino stereotypes in the publishing content industry for over 25 years. According to Ad Exchanger, most programmatic
