The fourth annual Fifteen Percent Pledge gala has raised $3 million for Black-owned businesses amid a growing trend of companies scaling back their DEI efforts. On Saturday, 1st February, the Los Angeles-based event was filled with A-list celebrities like Ciara, Kim Kardashian, Kelly Rowland, Teyana Taylor, Jesse Williams, and Keke Palmer. All proceeds from the activation ticket sales go to businesses affected by the recent LA wildfires. “We are nobody’s DEI hire,” said the founder, Aurora James, according to WWD. “This country, in its best form, is a product of
Black-owned organizations Afropunk, Walk Good LA, and Community Aid Dena have raised over $10 million for Black families displaced by the Los Angeles fires. Since January 7, the wildfires had caused the displacement of over 100,00 people, displaced 12,000 structures, and killed at least 24 people, according to The Guardian. The fires have significantly impacted Black communities in LA. The New York Times reported that although only 8% of the general population of LA is Black, 21% of the residents affected by the fire in Altadena are Black people. Which
