Khloe Kardashian has announced the launch of her new food company, Khloud, and its first product, protein popcorn. Its investors include Serena Ventures, William Morris Endeavor (WME), and Shrug Capital.  TechCrunch reported that Kris Jenner and Kardashian hoped to raise $10 million for a business called Khloud in December. K5 Global also invested in the brand, and its associate partner, Jessica Bixby, said the company went on to raise an oversubscribed $12 million round. Popcorn made with protein The Kardashians came up with the idea of Khloud after she struggled