Confido has raised $20 million in total funding across its Seed and Series A rounds. Footwork led the rounds with participation from Watchfire Ventures, Y Combinator, Boulder Food Group II, Fintech Fund, Barrel Ventures, and a group of strategic angels. The startup, founded in 2022 by Justin Hunter and Kara Holinski, began by automating Cash Application and Deductions Management. Over the past year, it expanded into Trade Promotion Management and Sales Forecasting, with the mission of giving accounting, finance, and sales teams a single platform to plan, execute, and analyze