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Jamira Burley

34-year-old Jamira Burley, a Strategic Initiatives Lead at Apple, has come up with a truly inventive way to navigate her career. For the past ten years, Burley has been operating with a secret weapon—a fictional personal assistant named Matt. Creating Matt Burley told the Business Insider that it all started when she received an email assuming that a male assistant managed her contact email. But, instead of correcting the assumption, she decided to roll with it and embraced the persona of Matt. “Having “Matt” on my side — a person