Online resources business Hello Alice recently announced its Series C funding round closure despite facing a controversial class-action lawsuit. The lawsuit alleges their partnership with Progressive Insurance to offer grants specifically to Black-owned businesses was racially discriminatory. Hello Alice’s Commitment to Diversity and Inclusion In October 2023, Hello Alice found itself at the center of a legal battle when America First Legal, Mitchell Law PLLC, and Ashbrook Byrne Kresge LLC filed a lawsuit alleging racial discrimination. This was due to the company’s initiative, which provided $25,000 in grants to 10 Black-owned businesses in
Online resource business Hello Alice is the latest company to be named in a lawsuit for allegedly discriminating against business owners based on race. A class action lawsuit alleges the company’s partnership with Progressive Insurance Company, which offered $25,000 grants to 10 Black-owned small businesses, violates civil rights. Hello Alice and Progressive Partnership Hello Alice, founded by Carolyn Rodz and Elizabeth Gore in 2017, is a digital platform helping small businesses launch and grow through access to capital. They partner with corporations looking to reach and support new entrepreneurs through
