Lori Harvey is joining Kevin Hart’s tequila brand Gran Coramino as its new chief creative advisor. “Creating meaningful experiences has always been one of my greatest joys. Whether I’m bringing together friends, celebrating family, or simply making people feel seen,” Harvey said in a statement to WWD. Lori Harvery becoming chief creative advisor of Gran Coramino As chief creative advisor, Harvey will help the brand build Coramino Woman, starting with a new campaign which marks her first collaboration with Gran Coramino. “I believe the smallest details leave the biggest impressions,
Kevin Hart’s Gran Coramino tequila has generated about $200 million in cumulative retail sales since 2022, executives said on Yahoo Finance’s “Opening Bid.” Reporting from Yahoo Finance cites co-founder and liquor executive James Morrissey saying the brand produced $85 million in 2025 retail sales, sold 3.6 million bottles, and delivered nearly $2 million in weekly consumer-level sales in stores. Yahoo Finance also reported that Gran Coramino sold nearly 300,000 nine-liter cases in roughly three years, with about half of those cases attributed to 2025. The numbers matter because U.S. spirits
