Governor Gavin Newsom signed Assembly Bill (AB) 1511 into law that mandates state agencies develop plans to increase advertising spending in media outlets serving California’s diverse populations.  The legislation, authored by Assembly member Miguel Santiago (D-Los Angeles), aims to address historical underfunding by directing state advertising dollars to these essential media outlets. Expanding State Support for Diverse Media According to the Latino Media Collaborative, California is home to more than 300 ethnic media outlets, which serve as critical sources of information for the state’s diverse communities.  However, many of these