At just 12 years old, Alyssa Awuah has become the youngest-ever winner at the PRECIOUS Awards, a platform celebrating the achievements of Black women and girls in the UK. Alyssa, the Co-Founder and “mini-CEO” of Frobelles—a dress-up game empowering kids to embrace afro hair—was awarded Young Entrepreneur of the Year at the event sponsored by Santander and supported by the Joseph Levy Foundation. Frobelles Game Champions Afro Hair Frobelles was born from Alyssa’s curiosity as a six-year-old, asking her mother, Yvonne Ottley, why none of her game characters resembled her
Every UK Black History Month, we shine a light on Black British-owned businesses making a difference. This year’s standout is Frobelles, a UK-based dress-up game championing the beauty of afro hair. Created by mother-daughter duo Yvonne Ottley and 12-year-old Alyssa Ottley, Frobelles has over 100,000 users and recently made its debut in the US. The Birth of Frobelles The idea for Frobelles was sparked by a simple question from Alyssa, who was just six years old at the time: “Why don’t any of my game characters have Afro hair like mine?” This question
