Fifa will increase its use of AI during the World Club to ensure that teams and players are not exposed to a barrage of abuse on social media. Fifa using AI to reduce online abuse The technology will filter out harmful and offensive comments using 30,000 keywords across teams’ and players’ social media channels and hide them within 2 seconds. Additionally, users who post abusive content towards players can be banned from buying tickets to FIFA matches or club matches, as reported by The Guardian. The AI tool works on