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female owned

The founder of Canvas Beauty, Stormi Steele, says she has become the first creator to reach $1 million in sales from a live session on TikTok. Canvas Beauty Steele launched Canvas Beauty in 2018 and sold more than one million units in its first year before going viral on Facebook in 2019 with her Canvas Beauty’s hair blossom serum, according to AfroTech. Canvas Beauty then did $20 million in business in 2020, but by 2022, she was virtually broke even and almost losing the business. However, she bounced back in