Black Americans are more likely than the wider U.S. population to use virtual multichannel video programming distributors (vMVPDs) like Hulu, Sling, and YouTube, as well as free ad-supported TV (FAST) services like Tubi and Pluto TV. A recent Horowitz Research report highlights that content targeted at Black audiences is a key factor driving this trend. Black audiences Want Black content The new annual FOCUS Black report reveals that over 3 in 5 Black households consider content geared toward Black audiences vital. “With retention being a challenge in the SVOD and