Bozoma Saint John, one of the industry’s highest-profile marketing executives, is launching Eve by Boz, a wig and haircare brand, as first reported by Fortune. The independently funded venture promises to cater specifically to Black women and address gaps in the wig industry that Saint John says have been overlooked for too long. Filling a Gap in the Market Saint John made history in 2020 as Netflix’s first Black C-suite executive and previously held marketing leadership roles at Uber, Apple, and PepsiCo. Since stepping down from her Netflix role in