Black-owned, Philadelphia-based Win Win Coffee has launched a transformative technology platform to connect coffee farmers directly with buyers, creating a more ethical and streamlined process. Co-founded by Nikisha Bailey and Matthew Nam, Win Win Coffee has the vision to lead a coffee industry renaissance where every sip is a journey through the diverse narratives of the African diaspora. After Win Win Coffee was forced to close in 2020 due to pandemic restrictions, Bailey and Nam decided to source and produce their own brand of coffee. This gave them a look into the process of producing