On July 6, 2024, Serena Williams discussed her journey in founding WYN Beauty at the 2024 ESSENCE Festival of Culture, presented by Coca-Cola.  Participating in Beautycon’s “Passion to Profit” panel series, Williams discussed her journey with the vegan makeup brand she launched this year.  A Journey Rooted in Passion Williams shared that her interest in beauty began during her childhood in Compton, California. Inspired by her mother’s minimal yet impeccable approach to beauty, Williams developed a fascination with makeup.  “You kind of had to be fabulous growing up in Compton,”