Women’s health company Perelel has acquired LOOM, a sexual and reproductive health information platform co-founded by Erica Chidi. Chidi, a doula and health educator, joins Perelel as a strategic advisor, where she will use her expertise to advance the shared mission of supporting women and people with uteruses through their reproductive health journeys. LOOM’s Journey In 2017, Erica Chidi and Quinn Lundberg founded LOOM to fill gaps in reproductive health education, particularly for diverse communities. LOOM offers regulatory-compliant guidance and personalized support throughout different phases of sexual and reproductive health,