Rise Up Crowdfunding has collaborated with The Coca-Cola Company to transform funding for women and minority-owned companies. Rise Up Crowdfunding, a FINRA and SEC registered funding portal, is on a mission to enable people to invest in diverse-owned small businesses and the future those businesses believe in. The Collaboration With Coca-Cola Company In collaboration with The Coca-Cola Company, the platform is giving women and minority-owned companies the chance to now raise up to $5 million through equity crowdfunding. “Although women and minority-led startups are launching daily, women receive less than