The idea of running a business is exciting, but there is no denying that being a startup founder can be an overwhelming experience. From managing finances to staying on top of social media trends, many business owners wear multiple hats to keep their business functioning. According to The Plug’s analysis of Census Bureau data, approximately 10% of businesses that employed less than 20 people were forced to close in 2020. Likewise, statistics have shown that 45% of entrepreneurs have reported feeling stressed, which has led to mental health issues such as anxiety or depression.
Working in venture capital after business school, Kelly Ifill has seen how difficult it can be for Black entrepreneurs to raise money through the earliest rounds of fundraising, known as the friends and family round, designed to help fledgling startups get off the ground. As the cozy term suggests, founders are expected to secure investments ranging from $10,000 to $150,000 from trusted, well-heeled contacts to serve as seed money before moving on to more significant investments from angel and institutional investors. But it’s not always easy for some groups to