Dove has launched the world’s first and complete guide for coding natural hair in video games with Code My Crown. The guide was created by Black artists in partnership with the Open Source Afro Hair Library. Black Hair In Video Games Despite all the technological advancements in video games, depicting natural hair and protective styles is still limited, highly stereotypical, and not representative. According to Dove, 85% of Black gamers believe video games poorly represent textured hair. Data also shows that 91% of Black gamers are eager to see themselves
Black women have long faced hair discrimination in the workplace, from hiring practices to daily interactions. The 2023 CROWN Workplace Research study found that : Black women’s hair is 2.5 times more likely to be perceived as unprofessional More than half of Black women felt the need to wear straight hair for job interviews 1 in 5 Black women aged 25-34 had been sent home from work because of their hair 1 in 4 Black women believe they were denied a job because of their hair People with more tightly coiled hair
The discourse around Black hairstyles being seen as “too Black” for professional settings has grown over recent years but it’s 2023, why is hair discrimination still a thing? To help remove the negative connotations placed around natural hair and professionalism, Dove has partnered with LinkedIn and The Crown Coalition to make hair discrimination in the workplace completely illegal. Dove’s partnership with LinkedIn will help shed some light on The Crown Act, legislation prohibiting racial discrimination based on natural textures and protective hairstyles. The act, fighting to make hair discrimination illegal nationwide,
